BURLINGTON, Vt. -- We name our kids. We can name a pet. And, a few times each year, someone files a petition to name or rename a geographic place in Vermont.

WPTZ in Plattsburgh, Vt., reported Thursday that there's a small but growing effort under way to get a Vermont mountain named after the controversial movie "Brokeback Mountain."

In the movie, Brokeback Mountain is in Wyoming. But the film is actually shot in Canada. The so-called "gay cowboy" movie was a big hit in Vermont -- theaters sold out for weeks. And Vermont was the first to pass equal rights for gay couples. Still, fans seem mixed.

"Why do we have to name a mountain 'Brokeback Mountain' just to be accepting?" one movie fan said.

The organizer of the petition has not returned messages, but on the Web site www.brokebackmountainvermont.com, he writes, "Since Vermont is the coolest state, full of open-minded people, why shouldn't we have our own Brokeback Mountain (minus the cowboys)?"

A lot of hills and mountains don't have specific names, but getting the ball rolling on changing that can be as easy as getting 25 signatures on a petition.

"I would sign it rather than not sign it," said a Burlington resident.

A spokesman for Vermont Gov. Jim Douglas-R, said his office will take no position, saying "We're completely neutral about the idea."